Hollywood Monster appoints new head of projects
Hollywood Monster, one of the UK’s leading wide-format print and signage providers, has appointed Steve Allen as head of London projects - reinforcing the company’s long-standing presence in the capital with a renewed focus on growth, service and local delivery.
Steve, who has been with Birmingham-based Hollywood Monster for over 13 years, steps into the role following a successful tenure as senior project delivery manager.
With a background spanning manufacturing, installation and high-level project delivery, he brings both operational depth and commercial drive to the newly created role.
“This is about focus, not first steps,” said Simon McKenzie, managing director at Birmingham-based Hollywood Monster.
“We’ve worked in London for years - across retail, live events, commercial fit-out and leisure. Steve’s appointment gives us more boots on the ground and even greater strength for the clients who already trust us to deliver big-impact print and signage across the capital.”
Hollywood Monster operates a UK-wide service model from its production HQ in Tyseley, Birmingham, deploying teams nationwide to deliver some of the country’s most high-profile print and signage projects.
In London, the business has a proven track record with clients including ExCeL London, Westfield, EY/Williams Lea and Gravity Leisure, delivering everything from large-scale architectural signage to digitally illuminated brand environments and immersive commercial environments. The business has long played a part in shaping the city’s visual identity.
As head of London projects, Steve will be based locally and have responsibility for strengthening existing client relationships, overseeing project delivery from initial scoping to installation, and identifying new opportunities for growth across sectors.
He said: “We’re already supporting some of the UK’s biggest brands in the capital. This move means we can do it better, faster, and with even more care.
“London and the South East has some of the fastest-moving commercial markets in the UK. This role means we can support clients across the capital and surrounding regions with more local expertise, faster delivery, and a bigger impact.”
The move builds on Hollywood Monster’s long-standing track record of delivering high-impact signage solutions across London and the South East, strengthening its position as the trusted partner for brands, agencies and contractors who want to make a statement, not just a sign.