Birmingham Ted Baker store to close as 15 shops are shutting across the UK

Administrators have announced that hundreds of jobs are set to be lost at upmarket fashion brand Ted Baker as 15 shops are set to close across the UK.

The company behind the stores - No Ordinary Designer Label Limited (NODL) - hired administrators last month.

Today (Monday, April 8) the administrators has announced that 11 Ted Baker stores will close by the end of the week, with the loss of around 120 jobs. With four further stores closing after landlords serve notice on the sites prior to the insolvency.

These stores will shut “in the coming weeks” and result in approximately another 100 job losses. Meanwhile, around 25 head office workers will also be made redundant in a bid to cut central costs.

A store in the Bullring is earmarked for closure, according to reports in the Express & Star, along with Bristol, Bromley, Cambridge, Exeter, Leeds, Liverpool One, London Bridge, Milton Keynes, Nottingham and Oxford. Ted Baker's outlet store in Cannock is not on the list.

Get the latest headlines, straight to your inbox, with BirminghamWorld’s free emails The administrators said they have earmarked stores for closure which are currently loss-making and believe “have no prospect of being returned to profitability, even with material rent reductions”.

Authentic Brands, the US-based firm behind Juicy Couture and Reebok, is still the owner of Ted Baker’s intellectual property. It is “currently in the process” of finding a new partner to run the Ted Baker retail and online business in the UK and Europe.

Ted Baker had 46 UK stores and employed around 975 people prior to the insolvency. NODL partly blamed the process on “damage” done during a partnership with Dutch company AARC Group and the “significant level of arrears” that had built up during the association.

No Ordinary Designer Label decided to end the partnership with AARC in January, saying that the partner had not met its promises to inject cash into the business. Benji Dymant, joint administrator, said: “Ted Baker is an iconic British brand with strong partners around the world.

“These store closures, whilst with a regrettable impact on valued team members, will improve the performance of the business, as Authentic continues to progress discussions with potential UK and European operating partners for the Ted Baker brand to bring the business back to health.

“We would like to thank Ted Baker team members and partners for their ongoing efforts and support at this difficult time.”

The administrators also revealed four further stores will close after landlords served notice on the sites prior to the insolvency. This will affect Bicester, London Brompton Road, London Floral Street and Manchester Trafford.