Cadbury, the Birmingham-based chocolatier, has strongly denied social media claims about cutting down on chocolate in their products, clarifying its compliance with UK and EU standards.

As you bite into a block of chocolate that you've loved for as long as you can remember, chocolate lovers everywhere will recognise this feeling all too well.

It’s a feeling of complete joy and satisfaction, but this time you realise that it doesn’t quite taste the same as how it used to.

This is a shared feeling that many social media-users have discussed plenty. This has led to many social-media users speculating whether the companies behind these much-loved brands have changed its formula.

One brand who hasn’t escaped these discussions is of course, Birmingham-based Cadbury chocolate.

You only have to find yourself deep into a Reddit thread to see what the chocolate-fans have been saying.

And there is actually some truth to the matter, as tighter EU regulation does require all milk chocolate to have at least 25% cocoa solids in their products to be classed as such.

According to Metro, the Bournville chocolate-makers were keen to dispel any claims that the chocolate contains less chocolate than what is needed to be recognised as chocolate.

Mondelēz International told the publication in no uncertain terms that its chocolate does contain the correct levels of chocolate.

“Our chocolate meets all relevant standards required by UK and EU legislation, and we provide clear information to consumers on pack so that they can make informed decisions about what they eat”, a spokesperson from Cadbury parent company Mondelēz International told Metro.

Last December, the Birmingham-based chocolatier lost its royal warrant for the first time in 170 years which was a blow to the company’s esteem.