Aparthotel in Birmingham's Rotunda tower closes after 15 years

The apartment-hotel in Birmingham's historic Rotunda tower has closed its doors after 15 years of business.

The company said the cost of living and post-pandemic economy had contributed to the hotel’s closure.

A statement from the four star Staying Cool at Rotunda on its social media pages, read: “With great sadness we need to announce that Staying Cool will be closing its doors for good on Monday, August 5 2024.

“We tried in every way to save the business that we love but like so many others we never really recovered from the financial burden caused by the pandemic and the loans and debts that we built up.

“More recently our costs have spiralled and we’ve seen a dip in demand due to the cost of living crisis. Individually each of these might have been survivable but troubles rarely travel alone.

“Over the last few months and weeks we have been exploring all the options to overcome these enormous challenges, not least out of loyalty to our fabulous team but also because in our hearts we continue to believe in Staying Cool. Sadly, it has not been possible and ultimately we have concluded that there is no option but to wind up our wonderful business.

“We truly apologise for the inconvenience we know our closure will cause to guests who’ve booked with us for August and beyond. We’ll be in touch with you soon about what happens next.

“We love you Birmingham and we’re devastated to be saying goodbye like this.”